The application presents itself as a new tool, structured for mobile technology, capable of guaranteeing effective, immediate and constant communication between the public administrator and the citizen.
Not only communication, but also citizen and tourist interaction, through the various functions that will be examined in detail during the technical report.
Through the mobile tool, citizens will be able to use, at any time and above all in any place, useful information on the municipal administration of the city, the most active associations in the area, the commercial activities in the area and the most interesting cultural initiatives.
In addition to obtaining information in real time, citizens will be able to geolocate their position in relation to the various points of interest of which the municipality of Ceresole Reale is rich and calculate the fastest route to reach them; not only information and geolocation, but also specific contents concerning the point that has aroused the interest of the citizen or tourist which will be dealt with later and in detail (effective territorial marketing).
The three fundamental concepts on which the App is based are
· concentration: all the information is concentrated in a single device
· immediacy: the mobile tool allows a constant and efficient propagation of the Municipality's "news"
· effectiveness: the possibility of reaching an important number of stakeholders.
The Municipality will be able to reach all the categories through a new, technologically advanced communication tool:
· Citizens
· Users of the services
· Tourists
· Participants and organizers of cultural initiatives
· Companies / Associations / Youth information
